Some people write a blog only as an online journal, and don't really care whether or not people read it. Other people want to have a blog that attracts crowds of readers and generates interesting discussions. Some things to keep in mind as you build your blog are post regularly, remember people are reading, and keep to your theme.

Post regularly: Even if you're just writing for family and friends, they'll want you to post at least once a week so they have a reason to check in on you. If you're writing for your business and are interested in building traffic to your Web site, you'll want to post more than once a week and daily if you can.

Remember people are reading: You don’t know who might be reading your Web site, but potentially anyone could be. Don't say things on your blog you wouldn't say out loud. Remember that your current and potential employees and coworkers can find your blog easily, so don't write anything you wouldn't want them to read.

Keep to your theme: Readers will appreciate it when you stay on topic and give them reasons to keep visiting.